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George Noble May is the author of

The Language of Selling® and Influencing with Integrity®


If you sell or have a sales team there is something we can do for you that, in our experience and in that of over 600 Companies (Major businesses such as Virgin Blue, KPMG, American Express, DHL, Hunter Douglas, Raine & Horne, NRMA …) that NO OTHER training organisation in the World can do for you


We can teach your salespeople how to effectively sell to today’s highly aware clients through the structures and methodology of The Language of Selling ®


·         Teaching deliberately what your top producers are doing instinctively

·         Fast tracking the skill level of poor performers to that of the best and making the best better

The ONLY Sales Skill Training that Works & Lasts! with today’s highly aware clients


National Sales Manager: Schering Plough Australia “It is 8 months since we implemented the program. We are astonished at the results.

Our market share went from 52% to 67%. Our competitors are lost to counter this initiative an incredible result! We continue to see growth. Our team have enthusiastically adopted the Focused Language


National Sales Manager: Douglas Pharmaceuticals Australia  Every sales training seminar I attended in the past 28 years has been a waste of time – until now! This is the most effective training I or any of our 48 attendees have ever experienced. The ONLY way to sell today.  Our team’s skill level has fast tracked beyond anything we could have imagined. The Noble May language & structures for every selling interaction are brilliant! Highly recommended to any organisation - apart from my competitors”                            

Sales Manager - South West Airlines USA  What a wonderful sales tool you have given South West Airlines. This program really works! I highly recommend it. An integral part of South West Airlines Sales department. Every participant sends their appreciation for these valuable skills”

National Sales Manager: Hunter Douglas Ltd  My first thought was ‘this process is too good to be realWe trialled and then taught it to our entire National network across Australia, the reaction was fantastic. Our lower producers were delivering higher results immediately. Our top producers all agreed the structures and language taught sharpened and raised their skill levels, an outstanding training experience which we value highly. The extraordinary effectiveness of this program is well worth the cost”


The Language of Selling: Sales Training for 2012

In 2012 when companies seek sales training that's 'new' and 'different' most often they mean sales training that ‘works’. Sales training that 'lasts'! Sales training that is tailored specifically to their product, business and industry.

The Language of Selling and Influencing with Integrity are precisely that.

It's sales training that works. It's sales training that lasts. It's sales training that's tailored to apply to your business and industry.

And it's sales training that will set your sales people apart from the rest of the field.  

George Noble May

The reason?

The Way It's Designed

National studies indicate that successful sales professionals are not necessarily those who are the best 'closers' or the most knowledgeable.

Top producing professionals are able to draw the buyer out by skilfully conducting a conversational sales interview.

With The Language of Selling - Influencing with Integrity methodology learn how to:

The Way It's Taught Language of Selling is taught in a one or two day, fully interactive seminar.

Participants are first taught a concept.

The words that translate concept into behaviour are then modelled,   after which the participants practice and apply case study, role play specifically tailored and customised to every selling situation which they encounter.

The skills taught are mastered well enough to be taken from the classroom to the field the same day!

The Way It's Applied upon proven sales formula tried and tested with tens of thousands of sales people throughout Australia and the USA.

The Language of Selling includes precise specific language that enables application to any interaction between buyer and seller.

Every example and case study has been prepared to be focused on your products, selling environments and the real world that your sales people find themselves competing in.

With these tools - the salesperson can apply the appropriate parts of The Language of selling to each of their sales interactions:

The Way It's Followed Up

Appropriate follow- up is critical to the success of sales training. In Influencing with Integrity, participants receive tools that enable them to effectively adopt, adapt and recall the principles and skills learned.

Management is coached on how to install a systematic, ongoing, follow up mechanism that ensures regular and consistent instruction, feedback, and use of the Influencing with Integrity Management Guide

The Language of Selling & Influencing with Integrity

Skill Training that Works & Lasts! in 2012

George Noble May

Our flagship programme The FOCUSED Language of Highly Effective Selling is the first Major Advance in Sales Training in the past 50 years (We have been teaching Sales Skills since 1967)

To this day, 29 May 2012 the extraordinary effectiveness of this program, when shown in a presentation to businesses we have approached has resulted in a 100% conversion ratio of presentation to client acceptance.

Every company we have shown this program to has adopted it as their selling methodology from 2 person brokerages to many of the World’s largest fortune 500’s in Australia, the USA, Asia, NZ and Europe.

Senior Management and Seasoned Sales Professionals, upon hearing sample word combinations, phrases. statements and questions within the Language of Selling Methodology Instantly see that we have discovered what many have been trying to achieve for decades, how to encapsulate the Instinctive Skills of top producers (Skills which they often can’t define and teach to others) and then blend this with precise, focused word combinations, phrases, statements and questions to create a PERFECT sales call for every selling interaction your sales people make.

Fast tracking the skill level of the poor performer to that of the best and making the best better !

If you believe that you know how to sell to today’s highly aware clients; let me assure you - it’s what you learn after you think you know it all that really counts.

The Language of Highly Effective Selling is genuine paradigm shifting material - hundreds of salespeople tell us the same thing after our training “I would never have believed there was anything that could make me so excited and show me a whole new way to sell”

We taught sales skills for over 30 years before evolving this incredible program which removes ALL random success in the sales cycle

The ONLY sales skills training that is effective today

George Noble May: Managing Director: Sydney Australia




George Noble May’s The Language of Selling lead generation program

 How to Gain the Competitive Advantage in lead generation and sales WITHOUT manipulating the client

Based on a dynamic new approach proven in sales training programs in some of the nation's and Worlds most successful companies, The Language of Selling supplies a results-driven, six-step communication and problem-solving program that helps you accurately target your market, identify and contact your best prospects, explore and meet their needs and expectations, then work collaboratively to select the solutions that reward you both.

This is what you'll learn from George Noble May


How to find customers who want what you have and can afford it

How to properly analyse where your most profitable business comes from

How to get customers to think of you first when they are ready to buy

Get people calling you instead of you calling them so you gain a competitive advantage in whatever you are selling

How to get FREE publicity


Master the direct mail campaign - a small manageable way to use letters to keep you flooded with hot buyers. It works!

Learn how to write letters that get your prospects to respond now

Learn how people read letters so you can make your letters more powerful

Learn two "no-cost" things you must always include to get a higher response from your direct mail pieces

Learn how to overcome initial objections without coming across as pushy

Learn how to prepare yourself for in-person appointments


Learn the six-step process to becoming a much better listener

Learn how to ask powerfully effective questions

Discover the eight most important question topic areas and how to use each to uncover customer needs

Discover 3 different styles of open-ended questioning to uncover problems and opportunities


Learn how to determine your true competitive advantages so you get "one up" on your competition

Discover how to get your prospects involved in coming up with their own solutions

Learn the four key steps in creating options for your customer

Learn how to ask effective feedback questions

Learn how to handle interruptions


Learn how to get your prospects to buy from you, instead of you having to sell them

Learn how to recognize positive buying signals from your prospect

Learn how to ask non-threatening questions to get your prospect's approval to go ahead. (These are very different than the closing questions used in manipulative selling practices)

Learn how to best deal with the six types of prospect objections


Learn the simple but very powerful four-step follow up system that will have your customers raving about you and sending you more business

Learn how to plan a formal, annual review with your customers

Learn how to leverage existing customers to expand your customer base

Learn six sure-fire ways to ask for referrals

George Noble May Australia